LEGO Minifig Factories Around the World

LEGO Minifigure Factories are one of the most fun experiences inside official LEGO stores. You can design your own custom minifigure, print it on the spot, and walk out with a truly unique LEGO character that does not exist in any set.

This guide breaks down what a Minifig Factory is, how it works, where to find them around the world, and why every LEGO fan should add them to their travel checklist.

What Is a LEGO Minifigure Factory?

A LEGO Minifig Factory is a digital customization station found inside select official LEGO stores. It allows you to design a custom LEGO minifigure on a touchscreen, choose accessories, select colors, add text, and print the design directly onto official LEGO parts.

Unlike Build a Minifigure stations where you mix and match existing parts, Minifig Factory figures are custom printed. This means you can create characters that LEGO has never officially released.

You can design minifigures inspired by:

• Yourself

• Friends or family

• Travel memories

• Original characters

• Inside jokes or custom stories

Each figure is printed in store and packaged in a custom box with your design.

How Does the Minifig Factory Work?

The process is simple and takes only a few minutes.

1. Walk up to the Minifig Factory kiosk inside the LEGO store.

2. Use the touchscreen to design your minifigure.

3. Choose head, torso, legs, accessories, and colors.

4. Add custom text or names.

5. Preview the design in 3D.

6. Pay at the register.

7. Wait while the store prints your minifigure on official LEGO parts.

You walk out with a unique custom LEGO minifigure that you designed.

Where to Find LEGO Minifig Factories Around the World

Minifig Factories are not in every LEGO store. They are usually found in flagship or high traffic locations.

Below is a growing list of known Minifig Factory locations.

Europe

• Dusseldorf

• Cologne

• Stuttgart

• Munich Zentrum

• Amsterdam

• Tivoli Copenhagen

• Barcelona

• Milan

• Lisbon

• London Leicester Square

• Liverpool

• Birmingham

• Budapest

• Berlin

• Dublin

• LEGO House Billund

• LEGOLAND Windsor

• LEGOLAND Germany

• Disneyland Paris

North America

• Fifth Avenue Flagship New York

• Mall of America Minnesota

• Arundel Mills Maryland

• Somerset Collection Michigan

• Opry Mills Tennessee

• Colorado Mills Colorado

• West Edmonton Mall Alberta, Canada

• Disney Springs Florida

• Disneyland Resort California

• LEGOLAND Florida

• LEGOLAND California

• LEGOLAND New York

Middle East

• Dubai, United Arab Emirates (Dubai Mall)
  

Asia

• Singapore Resorts World Sentosa

• Jakarta Senayan City Mall

• Shanghai People’s Square

• Shanghai Disney Town

• Shanghai LEGOLAND Discovery Center
  

Australia

• Melbourne Central

• Sydney Pitt Street Mall

Note: Minifig Factory availability changes over time. Always check the store listing before visiting.

Some stores limit daily slots, so go early and ask staff.

Why Minifig Factories Are a Hidden LEGO Travel Hack

Most LEGO fans walk into a LEGO store, buy a set, and leave. That is a huge missed opportunity.

Minifig Factories are:

• A unique souvenir from each city

• A creative way to document travel

• A personalized LEGO collectible

• A fun in store experience beyond shopping

Imagine collecting a custom minifigure from every LEGO store you visit around the world. It becomes a LEGO passport of your travels.

Minifig Factory vs Build a Minifigure

Many people confuse Minifig Factory with Build a Minifigure. They are not the same.

Build a Minifigure

• Uses existing LEGO parts

• You mix and match heads, torsos, legs, accessories

• No custom printing

• Usually cheaper

Minifig Factory

• Fully custom printed designs

• Unique torsos and faces

• Custom text and graphics

• Exclusive packaging

• More expensive but one of a kind

Are Minifig Factory Figures Valuable?

Most custom Minifig Factory figures are sentimental collectibles rather than high value resale items. However, they can become valuable to collectors if they are tied to:

• Limited events

• Flagship store openings

• Special collaborations

• Unique designs or rare prints

For most fans, the real value is personal. It is a LEGO minifigure that represents a memory.

Tips for Visiting a Minifig Factory

1. Design Before You Go

Some stores allow you to design your minifigure online. Save your design so you can print it faster in store.

2. Check Store Availability

Not every LEGO store has a Minifig Factory.

3. Budget for It

Custom figures cost more than regular minifigures, but they are one of the most unique LEGO souvenirs you can buy.

4. Collect Them

Start a travel collection of Minifig Factory figures. Display them by city or country.

Bricks N Lifts Minifig Factory Travel Challenge

Here is a challenge for LEGO fans:

On your next trip, skip buying a LEGO set first. Instead, find the Minifig Factory and design a custom minifigure that represents that city.

Over time, you will build a global LEGO travel collection that no one else has.

Final Thoughts

LEGO Minifig Factories are one of the most underrated experiences in LEGO stores. They combine creativity, travel, and collecting into one unique LEGO moment.

If you only visit official LEGO stores to buy sets, you are missing out. The real hidden gem is designing your own minifigure and taking home a personalized LEGO memory.